Originally conceived in 2017 as a summer showcase, featuring Qatari and locally based artists, 50 x 50 has developed into a series of multiannual exhibitions, presenting affordable art aimed at first time collectors.

Selected artists create compositions in a format limited to 50 x 50 centimeters. This group exhibition provides opportunities for audiences to discover new artistic voices from the area and acquire artworks that are both affordable and conveniently sized.